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Places That Aren't: A Tale of East Village Pandemic Business Shutdowns

The devastation experienced by the international economy amid the lockdowns and stay-at-home orders in the early days of the COVID-19 pandemic was arguably predictable. Which didn’t make it any easier on the small-scale business owners, their employees and loyal customers across the board.

Downtown Manhattan was affected greatly by beloved businesses closing their doors: some forever, others until further notice, which still hadn’t come. Among those were numerous pinnacles of student life around New York University’s East Village campus.

Phluid Project Store, Closed
Phluid Project, located at 644 Broadway, closed its doors to customers in June 2020 due to the financial hardships amid the pandemic.

Early into the first pandemic fall, The Nugget Spot, formerly located at 230 E. 14th St., fell victim to lack of income and strict (yet necessary) restrictions on eateries. It used to be a staple for late-night feasts, NYU’s Third North Residence Hall’s residents would indulge in during finals seasons.

NYU senior Paul Kim had a special place in his heart for The Nugget Spot. When the shop announced its closure, Kim dedicated a tribute piece to it in Washington Square News, NYU's independent student newspaper.

The Nugget Spot Was Here
The Nugget Spot, an iconic East Village eatery, shut down in September 2020 as the result of restrictions of dining businesses.


“It's been almost a year since my last visit to The Nugget Spot,” Kim said. “Even after all this time, my heart still breaks every time I pass their old space. [During an interview] I asked [the owner] how to make their Sriracha Nuggets at home. He teased a series of upcoming Instagram videos that would give some of the recipes. That was six months ago. I'm still waiting.”

Missing The Nugget Spot
The Nugget Spot was critically acclaimed for its unique cuisine that specialized in nuggets and nuggets only.

A lot of the iconic stores were forced out of business by the financial devastation as well. Among them was Ricky’s NYC, a beauty shop located a mere 2-minute walk from NYU's Brittany Residence Hall at 830 Broadway. 

Ricky's NYC Chain of Beauty Stores Out of Business
Ricky's NYC, where NYU students could impulsively purchase hair dye at odd hours of the night, fell victim to the pandemic's economic devastation.

Later in September, another store praised by the NYU community followed suit. Gothic Renaissance at 110 4th Ave. shut its doors and a high-end thrift store Metropolis Clothing, rented out the quarters.

Metropolis Clothing Where Gothic Renaissance Was
Gothic Renaissance, a niche gothic store right by Union Square, closed due to the lack of income amid the COVID-19 shutdowns. A luxury vintage shop opened its doors in its place.

A shop praised by the diverse NYU community for its inclusive atmosphere and gender-bending fashion, Phluid Project, shut down in the middle of June 2020, leaving an unrented store and messages of acceptance still plastered across its windows.

NYU junior Annie Shen, who moved to the city in search of a diverse community, found Phluid to be of an impact on her perception of gender norms and fashion alike.

Phluid Project Closes Its East Village Shop
Phluid Project opened their shop to promote inclusivity in fashion, winning over the NYU student community fast. Their business fell yet another victim to the pandemic-prompted closures.

“I really liked the atmosphere there,” Shen said. “It was very lively and welcoming. It encouraged me to step out of my comfort zone and reach for something that I don’t usually wear. I love experimenting with my fashion now!”

Of course, there will be new shops and eateries to take the place of the ones we have to let go of. But, to quote Kim’s tribute to The Nugget Spot, they’re “gone but not forgotten.”

Empty Spaces Remain
Papyrus, a stationary store formerly located at 755 Broadway, shut down due to the lack of income during the pandemic's lockdowns phase.